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Sephora Opens New Retail Experience in Shanghai

Features a wide selection of curated offerings, digital touchpoints and beauty services for a unique retail experience.

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By: Lianna Albrizio

Associate Editor

Sephora, which recently expanded its presence to all 1,100 Kohl’s locations, has opened its first “store of the future” in China.   Situated along the frequented East Nanjing Road in Shanghai, this will be its second store of the future to open globally after the opening of a similar concept in Singapore late last year. Focus on Experiential Retail “The Store of the Future in Shanghai showcases our obsession for experiential retail, where consumers get to enjoy ...

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